An Initiative led by United World and the International Trade Centre (ITC)

Empowering Women in Football: United World Academy’s Collaboration with ITC, WTO and FIFA

United World and the International Trade Centre are proud to lead the « SportsForDevelopment” initiative. Founded on the values of sports, the goal is to promote inclusive development while imparting valuable skills to the new generation and facilitating their employability. We are committed to supporting their personal and entrepreneurial development.

Recognizing the international influence of sports, we believe it goes beyond mere practice. Sports serve as a true catalyst for development, underpinned by values of tolerance, respect, and peace.

Empowering Women's Football: Unveiling of the FIFA Women's World Cup trophy

United World Academy is dedicated to the progress and development of women’s football. We had the privilege of participating in the event “Making Trade Score for Women,” a collaboration with the World Trade Organization (WTO) and FIFA. HRH Princess Reem Bint Abdullah Bin Mosaad, representing United World, was invited as an ambassador for women’s football

This prestigious event brought together iconic figures in football, including FIFA President Gianni Infantino and the renowned player Didier Drogba.

It was an opportunity to unveil the official trophy of the 2023 FIFA Women’s World Cup, a significant moment symbolizing the commitment of international institutions to the continuous development of women’s football.

Through this event, United World was able to strengthen its commitment to the development of women’s football through its collaboration with the WTO and FIFA. We also took the opportunity to promote gender equality in sports.

Empowering the Youth of Basra, Iraq through #SportsForDevelopment Initiative!

We achieved a remarkable success in Basra, Iraq, with the #SportsForDevelopment program. This initiative introduced 100 young Iraqis to the world of sports entrepreneurship.

In collaboration with the International Trade Centre, these young individuals underwent an intensive one-week training, equipping them with essential technical skills and cross-functional abilities necessary to excel in the sports industry

Additionally, this program contributed to expanding their professional network.

We take great pride in having played a significant role in nurturing a future generation of skilled entrepreneurs in Iraq.

Iraqi Youth Shine in Sports Business Pitch Event!

In January 2023, over 40 young Iraqis presented their innovative business projects to a jury consisting of members from United World, the International Trade Centre (ITC), and the Ministry of Youth and Sports (MoYS) in Iraq.

This pitch competition marked the continuation of our efforts, initiated in October through the #SportsForDevelopment program. In collaboration with ITC and MoYS, we provided intensive training in sports entrepreneurship to over 100 young lraqis. This initiative seamlessly aligns with the ongoing SAAVl program funded by the European Union, known as United For Success.

The winning teams received financial rewards and the promise of continued mentorship, ensuring they are supported optimally to bring their projects to fruition.

Uniting for a Bright Future: United World's CEO took at UEFA Foundation HQ

We were invited to a gathering at the UEFA headquarters on April 7, 2022, alongside our partners from the International Trade Centre to reaffirm our commitment to building a sustainable future for the generations to come.

During this prestigious event, our CEO, Abdullah Alghamdi, represented United World alongside renowned figures such as Pamela Coke-Hamilton (ITC), Urs Kluser (UEFA), and Honey Thalijeh (FIFA). United in a joint effort to promote and celebrate the International Day of Sport for Development and Peace, we highlighted the virtues of sports as an engine for progress.

ITC and United World Academy Join Forces to Promote Skill Development for the New Generation Through Sports

The International Trade Centre and United World Academy have joined forces to encourage youth engagement in the world of sports during the Dubai Expo 2022.

The goal is to promote interest in skill development for the new generation, with a focus on enhancing employability, fostering entrepreneurship, and facilitating access to funding.

On this occasion, HRH Princess Reem Bint Abdullah Bin Mosaad Al Saud was present as the official ambassador. In her speech, HRH emphasized the role of sports as a driver of professional development and shared her insights on gender equalitv in sports.

Want to become a partner of this rewarding initiative?


Experience more than a partnership – be part of a charitable and humanitarian endeavor that offers world -class exposure alongside our esteemed partners such as the International Trade Center and the European Union.

Join us on this incredible journey!